Empowering the next generation of design-driven leaders Presented by Business Today
The Inaugural 2017 Designation Conference, held at 7 World Trade Center, NYC, aimed to uniquely empower the next generation of product designers, brand creators and entrepreneurial thinkers to shape their careers and the world with design. Through hands-on workshops on prototyping, effective sessions about ideating and intimate talks about leading, the event will bridge the gap between inspirational creative executives and the top 100 design-driven students in the country.
Drawing off the rule of thirds, Designation will target three schools of design: Graphic Design in Advertising and Media: The first third of the conference will focus on visual design and how it shapes both print media and digital advertising as we continue to see a shift online by Millenials. Product Design in Tech: The second third of the conference will elucidate the relationship between designers and engineers and how to express content and capabilities visually within the constraints of the industry. Via a Design Thinking lens, the last third will expand on the role of design in ideating, iterating and transforming multi-billion dollar industries.
WHEN Sunday, April 9th, 2017 WHERE The New York Academy of Sciences 7 World Trade Center 250 Greenwich Street, 40th floor New York, NY 10007
All student travel and food accommodations will be provided free of cost.
Apply now to engage with some of the world's most influential thought leaders!
Chairman and CEOFox Networks Group
Design PartnerGoogle Ventures
Chief Marketing OfficerIBM, North America
VP of DesignAdobe
Founder and CEOSub Rosa
VP of Experience DesignMcKinsey & Company
Executive Seminars Executives will have the opportunity to breakout with small groups of students to foster an intimate setting. What is distinct about the Executive Seminar is that the executives tailor the discussion in the way most preferred to them. This precisely allows vibrant discussion to flourish and valuable relationships to be built. Keynote Speakers + Fireside Chats Design leaders give addresses on the most interesting and relevant topics in the industry. Executives engage with the audience to give unique perspectives on design practices, goals and culture at their own companies (Followed by Q&A) Practical Hands - Our Workshops Designation aims to enable attendees to innovate and achieve their career goals by broadening their horizons and honing tangible skills. They will learn to prototype, to design wireframes and to iterate across solutions from the people who developed these processes and practices themselves.
Meet the minds behind Designation
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