The Future of Design

The Inaugural 2017 Designation Conference, held at 7 World Trade Center, NYC, aimed to uniquely empower the next generation of product designers, brand creators and entrepreneurial thinkers to shape their careers and the world with design. Through hands-on workshops on prototyping, effective sessions about ideating and intimate talks about leading, the event will bridge the gap between inspirational creative executives and the top 100 design-driven students in the country.

1 Day | 3 Parts | 100 Exceptional Students

Drawing off the rule of thirds, Designation will target three schools of design:
Graphic Design in Advertising and Media: The first third of the conference will focus on visual design and how it shapes both print media and digital advertising as we continue to see a shift online by Millenials.
Product Design in Tech: The second third of the conference will elucidate the relationship between designers and engineers and how to express content and capabilities visually within the constraints of the industry.
Via a Design Thinking lens, the last third will expand on the role of design in ideating, iterating and transforming multi-billion dollar industries.


Sunday, April 9th, 2017

The New York Academy of Sciences
7 World Trade Center
250 Greenwich Street, 40th floor
New York, NY 10007

All student travel and food accommodations will be provided free of cost.


Apply now to engage with some of the world's most influential thought leaders!

Peter Rice

Chairman and CEO
Fox Networks Group

Daniel Burka

Design Partner
Google Ventures

Rob Schwartz


Albert Lee

Design Partner

Rashmy Chatterjee

Chief Marketing Officer
IBM, North America

Jamie Myrold

VP of Design

Mike Lebowitz

Big Spaceship

Ratna Desai

UX Lead

Michael Ventura

Founder and CEO
Sub Rosa

Angela Yeh

Yeh Ideology

Melissa Dalrymple

VP of Experience Design
McKinsey & Company

And More!

Creating a Dialogue

Executive Seminars
Executives will have the opportunity to breakout with small groups of students to foster an intimate setting. What is distinct about the Executive Seminar is that the executives tailor the discussion in the way most preferred to them. This precisely allows vibrant discussion to flourish and valuable relationships to be built.

Keynote Speakers + Fireside Chats
Design leaders give addresses on the most interesting and relevant topics in the industry. Executives engage with the audience to give unique perspectives on design practices, goals and culture at their own companies (Followed by Q&A)

Practical Hands - Our Workshops
Designation aims to enable attendees to innovate and achieve their career goals by broadening their horizons and honing tangible skills. They will learn to prototype, to design wireframes and to iterate across solutions from the people who developed these processes and practices themselves.


Meet the minds behind Designation


Get in touch

If you have questions or if you want to partner with Designation, send us a messsage: